AR Filter • Dr. Oetker

Metaversify’s AR Filter enhances the culinary experience by integrating Augmented Reality (AR) with their food products. By scanning Metaversify products with a smartphone, users can access a variety of interactive features, including detailed product information, step-by-step recipe guides, and fun animations. This innovative technology not only makes cooking more engaging and enjoyable but also provides valuable insights and creative ideas for using Metaversify products in the kitchen.



What we did

Design, Development


AR Filters


The AR Filter became the most shared piece of content across all of Dr. Oetker's Social Media pages!

  • Interactive Scanning: Use AR to scan Dr. Oetker products.
  • Detailed Product Information: Access comprehensive info and nutritional facts.
  • Step-by-Step Recipes: Follow detailed guides for delicious recipes.
  • Fun Animations: Enjoy engaging visual effects.
  • Enhanced Culinary Experience: Make cooking more interactive and enjoyable.
  • User-Friendly Access: Easily accessible via smartphone.
  • Innovative Technology: Leverages AR for a modern cooking experience.

Interactive, game, packaging - there are so many types of filters to choose from!


The major challenge of this filter was to develop a fun game that would be both easy to use and engaging. We used tracking and mapping technology to create a highly interactive game board that included sounds and animations.


Dr. Oetker Krtkuv Filter is an interactive game filter. The cake is the star of the filter and the interaction contains actual references to the popular TV advertisement (gardener and mole hills). There are different types of cakes reflecting the release of new editions. The aim of this game is to catch as many cakes as possible and receive the most points in a limited amount of time. The whole experience is accompanied by sound effects and little animations.

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Man experiencing the Metaverse through a VR headset.

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