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AR Filter • Footshop

The AR Filter by Footshop enhances the online shopping experience by allowing customers to virtually try on shoes using Augmented Reality (AR) technology. This innovative filter overlays 3D models of shoes onto the user’s feet in real-time through their smartphone camera, providing a realistic preview of how the footwear will look. This technology not only makes the shopping experience more interactive and fun but also helps customers make informed purchasing decisions.

 

Client

metaversify

What we did

Design, Development

Technology

AR Filters

 

Goal

AR Filters bring your vision to life by incorporating interactive elements, dynamics features, catchy sounds and appealing designs.

  • Virtual Try-On: Try shoes virtually through AR technology.
  • Real-Time Overlay: 3D models overlaid onto user’s feet in real-time.
  • Enhanced Shopping Experience: Interactive and engaging way to shop.
  • Informed Decisions: Helps customers visualize shoes before buying.
  • User-Friendly Access: Easily accessible via smartphone camera.
  • Increased Engagement: Makes online shopping more fun and interactive.
  • Innovative Technology: Utilizes the latest advancements in AR.

Interactive, game, packaging - there are so many types of filters to choose from!

Challenge

The major challenge of this project was to develop an engaging filter that would present the vision of the client while at the same time making it exciting and easy to use for our audience. Of course the major success measurement would be shareability and engagement on social platforms so appealing graphics were a must.

Solution

The Footshop filter is a celebration of the old school, combining graffiti art and music elements. Users could choose from the images and sounds that they liked best when sharing and recording the filter. The combination of crazy images and bold music resulted in a successful filter which supported the client and their partner.

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