AR Filter • Mixit

The AR Filter by Mixit transforms the way customers interact with food products by adding a layer of Augmented Reality (AR) to the shopping experience. This innovative filter allows users to scan Mixit products with their smartphones, bringing digital content to life. Customers can view detailed product information, nutritional facts, and creative recipes, as well as interact with fun animations and visual effects. This engaging approach enhances the customer experience, making it more interactive and informative.

 

Client

metaversify

What we did

Strategy, Design, Development

Technology

SparkAR

Goal

Instagram AR filters are a creative way to drive audience engagement for any brand's social media strategy.

  • Interactive Scanning: Use AR to scan Mixit products.
  • Product Information: Access detailed info and nutritional facts.
  • Creative Recipes: Discover new ways to use products.
  • Fun Animations: Enjoy engaging visual effects.
  • Enhanced Customer Experience: Make shopping more interactive and enjoyable.
  • User-Friendly Access: Easily accessible via smartphone.
  • Innovative Technology: Leverages AR for a modern shopping experience.

Support and highlight your campaigns with an AR filter.

Challenge

The project’s main task was to enrich Valentine’s editions of Mixit products with an AR filter, which will combine Valentine’s themes with Mixit mascots and birds and make it available to the broadest possible public, regardless of whether they buy the edition.

Solution

We brought the logic of the generator to life with our profound background in development and programming. The filter was successfully published within an hour, making the unofficial record in SPARK AR publishing process.

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