Print AR • Surf Studio ČSOB

Print AR by Surf Studio ČSOB brings static print media to life using Augmented Reality (AR) technology. This innovative solution overlays digital content such as 3D models, animations, and videos onto physical print materials, creating an interactive and engaging experience. By scanning the print material with a smartphone or tablet, users can access enhanced content, making marketing campaigns, educational materials, and promotional items more dynamic and memorable.




What we did

Design, Development





Discover how to use AR technology in your following print project – the possibilities are endless.

  • Interactive Content: Enhance print materials with AR elements.
  • Dynamic Visuals: Integrate 3D models, animations, and videos.
  • Easy Access: Use smartphones or tablets to view AR content.
  • Versatile Applications: Suitable for marketing, education, and promotions.
  • Engaging Experience: Increase audience interaction and retention.
  • Real-Time Updates: Easily update and customize AR content.
  • Analytics: Track and measure user engagement.

Let's push the limits of the physical world and create something unforgettable!


The challenge was to upscale an old-fashioned concept of printed materials to an idea that would be unique and innovative and deliver the client’s goal, to present Surf Studio memorably.


Our designers and developers used AR technology to ensure that the message we wanted to deliver would be accessible anytime to anybody. We added a QR code that, when scanned, would unlock an animation of 2 avatars that would introduce the concept of Surf Studio of ČSOB.

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Man experiencing the Metaverse through a VR headset.

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